SEO strategy is essential to your brand meeting its goals and building on its success. With over 51% of website traffic coming from organic search results, SEO should be at the heart of your entire digital marketing plan.
Implementing an SEO strategy helps improve brand awareness and visibility, increase website traffic, improve customer experience, establish brand authority, and increase conversions. More conversions means more sales, building a loyal customer base, and more growth for your brand.
While our SEO services are always custom-tailored to our client’s needs, we’ll outline our services below:
Our SEO Audit will vary based on your site, needs, and any issues or concerns you have. After gaining access to your analytics platform and Google Search Console, we will begin crawling your site, analyzing data, and identifying where improvements are needed. We’ll search on-page, off-site, content, and technical elements then provide our findings and solutions in easily-understandable documents.
Each audit is different but typical items include:
- Keyword Research: A spreadsheet deliverable of relevant keywords for your business/offerings organized for you to optimize your site with data-backed target keywords as well as discover content and copy opportunities.
- On-Page SEO Items: This is a look into your current page structures for items such as content relevance, page clarity, keyword integration, HTML tags, and internal links for site flow.
- Off-Site SEO Items: Here we perform backlink analysis, competitive analysis, and check current keyword rankings.
- Technical SEO Items: This is a search for indexing and crawl issues, canonicals, redirects/response codes, sitemaps, and site speed.
Our audit comes with a solution for every issue we find and is perfect to pair with our SEO Strategy service:
As always, our SEO strategy development is completely custom for every client since no business or industry is the same as another. Our typical process begins with a deep dive look at what your brand has done and the results of those actions, reviewing analytics and SEO data, and determining opportunities to improve your SEO results.
We’ll then discuss your team’s capabilities and limitations for implementing our strategy recommendations while we create your SEO roadmap deliverable. Our SEO strategy recommendations are presented in a clear and detailed way to help you understand both what data/ analysis brought us to our conclusions as well as what actions your team needs to execute.
The SEO strategy roadmap will look different for every client but may include things like keyword targeting, on-site and architectural changes, content creation, outreach suggestions, etc. These deliverables come in document form with a subsequent review call to discuss our recommended strategy and answer any questions you may have.
We offer both one-time SEO services and ongoing SEO retainers to continue monitoring results and adjusting our strategy recommendations for optimal effectiveness. The longer we work together the more efficient and effective the results. Both SEO audits and SEO strategy roadmaps typically take up to 30 business days.
SEO is not an overnight solution. Contrary to other consultants or agencies who may make big promises for ranking on page one immediately, SEO results take time and investment to move the needle.
Implementing a strong, targeted strategy can yield a high ROI and long-lasting results. Statistics show almost 40% of revenue comes from organic search. Investing in a SEO strategy can put you miles ahead of the competition.
Ready to discuss how we can work together and create an awesome SEO strategy that works for your brand? Use our contact form and let’s get started!